28 Comments

  1. Tor Ivan Boine
    March 18, 2013 @ 3:36 pm

    Great! I´ve always wondered about how much of the funds was used for the rewards.

    Reply

    • Tom Allen
      March 19, 2013 @ 6:31 am

      Glad you found it informative. I do think transparency is important with stuff like this — if it’s done properly, you shouldn’t have anything to hide.

      Reply

  2. Sophie
    March 18, 2013 @ 3:41 pm

    fantastic work, thanks for sharing

    Reply

  3. Alastair Humphreys
    March 18, 2013 @ 4:03 pm

    This, I suspect, is going to be a helluva popular blog post!

    Reply

  4. Liz
    March 18, 2013 @ 4:30 pm

    Great! This is very informative and useful for anyone thinking about crowdfunding a project but it is very interesting for a backer, such as myself, to read about the process and to see how the figures add up. And I may say it resulted in an excellent book! Thank you.

    Reply

  5. Day 76: Great Crowdfunding Tips from Cyclist Tom Allen | How to Cross an Ocean
    March 18, 2013 @ 5:10 pm

    […] for your Pacific Ocean row, or whatever, then Tom’s blog post will be of help.  For the full article you should go here, and be sure to check out Tom’s other articles […]

    Reply

  6. Mark Kalch
    March 18, 2013 @ 5:23 pm

    Wow Tom! Surely one of the best posts I have read period. Thanks mate. Going to have to re-read. Have a blast in Iran. So very jealous, but maybe we can rendezvous there sometime in the future. Khaste nabashi!

    Reply

    • Tom Allen
      March 19, 2013 @ 6:30 am

      Cheers Mark! Let’s hope so. See you anon…

      Reply

  7. Kevin
    March 18, 2013 @ 7:10 pm

    Hey Tom,thank you for this informative post, think the being too conservative in estimating costs is a big problem in these type of projects. Wish I’d seen this project before my kickstarter launched it only it 20% of target and required a lot of work time and cost putting the video together.

    Reply

    • Tom Allen
      March 19, 2013 @ 6:29 am

      Hope that your run comes together regardless — it takes some serious balls to commit to doing that!

      Reply

  8. Helena Halme
    March 20, 2013 @ 6:29 am

    Thank you for an excellent article. I was told by a couple of Guardian journalists to try this with my first book The Englishman, which came out last year on Kindle, but I decided against it because, having run a business for 20 years I didn’t fancy doing the same with my book. However, I might do it for my next project which needs extensive research.
    You make several incredibly interesting points, one of which is the large email list you’ve captured during your time blogging. I think this is the key to a successful crowd funding project, but as you point out, also a limiting factor in the sales of the book (unlike in the tea selling business for example). On the other hand, crowd funding a publishing venture gives you the funds up front which isn’t the case if you self-publish ‘traditionally’ .
    Must say again, an excellent article, it’s given me a lot of food for thought.

    Reply

    • Tom Allen
      March 20, 2013 @ 7:33 am

      Really glad you found it useful. As you say, the point was really to raise the funds for upfront costs. ‘Self-publishing’ isn’t a catch-all — there’s the kind where you upload your raw manuscript as a Word document and out pops a book, and there’s the kind where you do everything a publisher would do (critiques, revisions, copy-edit, design, proof, bulk print run etc), except that you do it yourself. I wanted to do the latter version, the catch being that you need a few grand upfront to go through that process.

      Reply

  9. phil beswick
    March 21, 2013 @ 8:23 am

    excellent article Tom. I will read your book on my next adventure in Norway! I totally funded and formed my own publishers to produce my book Soaring with Eagles, Flying with Turkeys? and found it a wonderful yet confusing experience. your article is clear, concise and extremely interesting. I wish you lots of luck for yourvtrip and for your perseverance in bringing your book into the wonderful result I am looking at now. Best wishes Phil

    Reply

  10. Ian Trimble
    March 23, 2013 @ 7:08 pm

    I found your article really insightful and am thinking of KickStarting a project of my own. Reading your success and the reality of the entire process has motivated me to get off my but and start the entire process. If you could change anything from the entire process what would it have been and why?
    Regards,
    Ian

    Reply

    • Tom Allen
      March 23, 2013 @ 7:25 pm

      Leaving a decent margin for error in the original budget, and being more careful about the cost of fulfilling rewards!

      Reply

  11. Sandgrounder» Blog Archive » A good article on the anatomy of a successful Kick…
    March 24, 2013 @ 12:10 pm

    […] A good article on the anatomy of a successful Kickstarter project. tomsbiketrip.com/anatomy-of-a-s… […]

    Reply

  12. Monday Mentions: Pink Flamingo Dreams & Brass Rings | Amy Shojai's Blog Monday Mentions: Pink Flamingo Dreams & Brass Rings | Bling, Bitches, and Blood
    March 25, 2013 @ 1:01 pm

    […] How to Create A Successful Kickstarter Campaign […]

    Reply

  13. Best Business Advice for Writers: March 2013 | Jane Friedman
    April 4, 2013 @ 8:40 pm

    […] Anatomy of a Successful Kickstarter Campaign by Tom Allen (@tomsbiketrip) […]

    Reply

  14. Gamble or dead cert? Here’s how to succeed with Kickstarter - Roads Were Not Built For Cars
    April 22, 2013 @ 12:48 pm

    […] hitting the ‘launch’ button I shared the campaign with a number of trusted friends and associates. They helped me fine-tune the text, the video and the pledge amounts. Most of them said I’d […]

    Reply

  15. A Hodgepodge of Useful Bits & Pieces for May 2013 | KD DID IT Takes on Books
    May 1, 2013 @ 12:14 am

    […] Allen writes of his experience with a crowdfunding campaign to publish Janapar from whether he should do it, how to do it successfully, why how it looks is not […]

    Reply

  16. Daniel
    May 21, 2013 @ 4:04 pm

    Super helpful! Also, if you are thinking on starting a Kickstarter campaign, you should post it on http://www.prefundia.com – it’s free and it will help you capture email addresses before launching.

    Reply

  17. Sausage King
    May 30, 2013 @ 7:25 am

    Thinking about crowd funding the next round of Sausage King Adventures so this is timely and informative. Thank you.

    Reply

  18. How to Crowdfund Conservation
    June 24, 2013 @ 6:03 am

    […] quickly spread your message once you launch your campaign. (It’s a different topic, but the Janapar project did this very effectively […]

    Reply

  19. Tom's Bike Trip [Blog Review] | SoulchaserSoulchaser | Exploring Places, Cultures, & Ideas
    June 28, 2013 @ 11:05 am

    […] To get a sense of the attitude to blogging that makes Tom stand out, you only need to see the detail he shares on topics that other bloggers would feel protective of as a sort of intellectual property. Take his post on the numbers behind crowd-funding a book. […]

    Reply

  20. Janapar: Love on a Bike [Film Review] | Soulchaser
    December 8, 2013 @ 2:37 am

    […] To get a sense of the attitude to blogging that makes Tom stand out, you only need to see the detail he shares on topics that other bloggers would feel protective of as a sort of intellectual property. Take his post on the numbers behind crowd-funding a book. […]

    Reply

  21. Advice on Using Kickstarter | Alastair Humphreys
    January 16, 2016 @ 12:07 am

    […] and film-maker Tom Allen has launched two successful campaigns. Here are his thoughts – Part 1 and Part […]

    Reply

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